Intercultural Communication for Effective International Relations in the ‘New Era’
IntroductionPresident Xi Jinping has communicated China’s transformation by explaining it has moved from tao guang yang hui (hide brightness, nourish obscurity)1 to fen fa you wei (striving for achievement) – ushering in a ‘New Era.’ These Sino-centric terms are deeply embedded in Chinese culture and represent a kind of communication that is difficult for the West to interpret and […]